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Interview with Matt Barker

  1. Hi, Matt Barker tell us a few things about yourself. Please include your field of primary education and when are you in the marketing industry.

 

I am a freelance copywriter, saving B2B service founders wasted time writing rubbish email, web, or LinkedIn copy.

My career has been in B2B and B2C marketing for 10 years – starting in data admin, then account management, then brand management, and then-campaign management. A wide variety!

 

  1. I read your story on your website. Found it inspiring and motivating. It shows that consistency is a must to achieve results. Please elaborate more on that story so that readers can benefit more and start taking action.

 

I started posting on LinkedIn every weekday in mid-January 2022. I had been reading a lot on my feed from personal branders and other people how being consistent and present is great for recognition.

 

So I started posting, every weekday morning, with no particular strategy, tactics, plan, nothing. I was even just posting random stuff about Kanye west and trees – LOL. 

 

But I persevered as I was keen on making LinkedIn work as a source of leads for my business. I stuck with it and consumed a lot of information on LinkedIn on how to grow and create good content. 

 

I did a lot of outbound lead gen to get business but within 2-3 months I was getting inbound leads too.

 

  1. I see that you have mentioned on LinkedIn that you are providing Copywriting, Email Marketing, Social Media Marketing, Content Writing, and Digital Marketing services. From where did you learn this skill, and how did you practice them so that you position yourself as an expert in those areas? What advice would you give to someone who wants to get started in the above areas?

 

I learned everything I know about marketing on the job throughout my career – over 10 years of working in marketing departments. So I was very much guided through the industry via work. I figured out very early that I enjoyed the analytical side, the creative side, and the freedom that marketing gives. I was fortunate enough to have my employers pay for extracurricular learning, through the CIM and NVQ programs. These are popular educational programs and course resources in the U.K.

 

I don’t position myself as an expert in those areas, but I practice what I preach with my content on LinkedIn. For example, I write every day giving copywriting tips – which shows me as skilled in copywriting and social media marketing, and content writing. 

 

If you want to get into being an online writer – don’t read books. Publish in public on Twitter, LinkedIn, quora – anywhere, and consume information from other online creators. Learn and improve and adapt your style.

 

  1. Tell us how did you manage to get your first client. Also, how did you close that client to make a deal with you? (Generally, clients ask for testimonials)

 

My first client came through a connection on LinkedIn. I had begun chatting to another copywriter I followed, and one day he came through with a referral for a couple of blogs that needed writing. So I got the job and that was that.

 

I showed some blogs I had written for an NFL site I wrote for (passion project) and they took a chance. They loved my output which was huge at the time.

 

The one piece of advice I would give to new freelancers is to work 5 jobs for free, get testimonials, then charge.

 

  1. I see that you have 4763 followers and 500+ connections on LinkedIn. Please give your advice to a person who is just starting and wants to grow his personal brand on LinkedIn.

 

Do three things every single weekday:

 

  • Post your thoughts on one topic – copywriting for example
  • Send connection requests to your ideal customers – mine are B2B founders
  • Comment on big accounts posts within your industry – it takes time to find the right ones

 

The power is in showing up every day being your genuine self and talking about one topic over and over again.

 

  1. A just starting person will have very few views of his posts. How can he achieve thousands of views of his posts?

 

If you want one post to go viral, you can take a hot topic and post about it but it won’t give you anything substantial.

 

If you want to grow to a point where everything you post generates thousands of views, you need to improve your content day by day and genuinely engage with your community.

 

People can see through posting for posting’s sake, commenting for commenting sake. There are no shortcuts, you have to be all-in on growing.

 

  1. In order to grow your personal brand on LinkedIn, one must write daily on LinkedIn and so can you guide on what to write? Should one go horizontal or vertical? How to never starve for writing content on LinkedIn because there is a general idea that all that I had to offer as content got exhausted and from where shall I find a new piece of content?

 

Content doesn’t have to be 100% original. And it doesn’t need to be varied from post to post. In fact, both of those things are not good in my opinion.

 

Choosing one topic to write about, emulating your favorite online creator’s style, and getting inspiration from the content around you is the best way to get ideas on content.

 

I emulated Justin Welsh, Eddie Shleyner, and others in my own writing. Taking Justin’s Content OS course allowed me to produce content at a higher pace and better output too.

 

We need to get it out of our heads that talking about one topic is boring. Positioning yourself as the go-to person in that topic area is the goal.

 

  1. If one is consistently writing on LinkedIn what is the general time span to get results. Results mean more post views and some inbound leads. Also, does one need to post daily and at the same time?

 

It took me 1 or 2 months to generate an inbound lead. It took me probably the same time to get 1,000 views on a post.

 

You simply cannot give up on it after a week, two weeks, or even a month. It takes months even years to build.

 

I recommend posting at the same time every weekday, this builds recognition and consistency.

 

  1. Is there any tool that can automate the content posting on LinkedIn. How do you write your content? Do you write all at once and then post a few chunks every day.

 

I use a buffer to schedule all my posts in advance, this saves me having to write on the spot that day of posting.

 

I don’t always bulk write, sometimes I do. When I do it helps me focus my content on one topic. I recommend bulk writing if you can. It is time-efficient and has better output generally.

 

  1. What is your content framework matrix about? Who can benefit from that? How is it accessible and how much it is priced? Could you give a glimpse that how have your clients benefitted from using your content framework matrix?

 

The content framework matrix is something I made to help me write emails, website copy, and LinkedIn posts. It is a collection of 6 writing frameworks I have picked up over the last few months. 

 

Anyone who creates email content has a website, creates LinkedIn content, and can benefit from it. It is aimed at solopreneurs and founders who want to make writing content more systemized and predictable and quicker. It prevents people who struggle with writer’s block from staring at a blank page and not writing anything. 

 

It is £15, it’s a simple one-page document. 

 

You are able to buy it here if you would like – 

 

  1. How do you find new clients? Could you share the pricing strategy for the same? Do you use any processes or systems? What software or tools do you use to make your work simpler and more efficient?

 

I find pretty much all of my clients through:

 

  • Inbound LinkedIn – I post content and people find me. This is about 95% of my clients.
  • Referrals – other creators who cant write content for their client
  • Community groups – I am part of a paid subscription group filled with marketers wanting to share, learn, and network. Often leads can come from there, but again very minimal.

 

My pricing strategy is pretty much time-based – I charge X amount per hour for my time writing emails and website copy.

 

For LinkedIn ghostwriting, I charge per post and need a minimum one-month contract.

 

I use buffer to schedule content (great for LinkedIn ghostwriting). Other than that, I’m pretty tech-free – I don’t use Hemingway or any AI copywriting apps. I’m pretty old school I guess.

 

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